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Responsive web design (RWD) is a web design approach to make web pages that render well on all screen sizes and resolutions while ensuring good usability. It is the way to design for a multi-device web. In this article, we’ll help you understand some techniques that can be used to master it.
HTML is fundamentally responsive, or fluid. If you create a web page containing only HTML, with no CSS, and resize the window, the browser will automatically reflow the text to fit the viewport.
While the default responsive behaviour may sound like no solution is needed, long lines of text displayed full screen on a wide monitor can be difficult to read. If wide screen line length is reduced with CSS, such as by creating columns or adding significant padding, the site may look squashed for the user who narrows their browser window or opens the site on a mobile device.
If you’re new to web design, development, you might wonder why responsive design matters in the first place.
The answer is simple. It’s no longer enough to design for a single device. Mobile web traffic has overtaken desktop and now makes up the majority of website traffic, accounting for more than 51%.
When over half of your potential visitors are using a mobile device to browse the internet, you can’t just serve them a page designed for desktop. It would be hard to read and use, and lead to bad user experience.
But that’s not all. Users on mobile devices also make up the majority of search engine visits. Finally, over the last few years, mobile has become one of the most important advertising channels.
If your landing pages aren’t optimized for mobile and easy to use, you won’t be able to maximize the ROI of your marketing efforts. Bad conversion rates will lead to fewer leads and wasted ad spend.
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